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General Comments: =dKk #*
The December 2010 examination saw a more evenperformance by candidates across all syllabus areas than in previous sessions.Itappears that candidates are now preparing for questions on as many subject areasas possible,and this has resulted in few questions having very low passrates.This is in contrast to earlier papers,when candidates scored higher passrates on accounting and finance questions than those relating to organisationsand human resources management.While pass rates on the latter were generallyhigh,candidates also performed well on topics that have presented majordifficulties in the past. -H\j-k
The highest pass rates were on questions relating to the relativeadvantages of computerised systems and manual systems,the use of spreadsheets atwork,time management,purchase ledger,organisational concepts(scalar chain andspan of control)and the Blake and Mouton managerial grid. JeVbFZ8
Lower pass rates were achieved on questions relating tocontrol,International Accounting Standards,training assessment,the contributionof the accounting function to marketing activities,data protection,security andBelbin’s team roles theory.It should be noted that some of these questions wereworth a single mark,confirming that such questions can still present as manyproblems to some candidates as those worth two marks. 7]5+%[Dg!
Over 70% of candidates answered questions on jobdescription,selection,outsourcing and leadership styles successfully,which isencouraging given the historically lower pass rates on questions relating tohuman resources management.The majority of candidates also answered questions onleadership theory,organisational culture,Honey and Mumford’s learning styles andmulti-skilling successfully. kSge4?&
Inevitably,some candidates guessed the answers to certainquestions,witnessed by the choice of option D for questions with only A,B and Cas available answers,and option C or D for questions with two choices of A orB. dEf5x_TGm
Sample Questions for Discussion ~tNk\Kkv
Example1 #EKnjh=Uq
Question 23 required an understanding of the contribution of theaccounting function to the activities of the marketing department. p8s%bPjK
Analysis of costs and revenues of different products would assistthe marketing department in respect of whichactivity? bjj
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A Differentiating the technicalfeatures of products from those of competitors 4,)QV_?
BCalculating the maximum discounts that sales personnel are permitted tooffer 9l&G2 o
C Targeting sales efforts towards the mostappropriate socio-economic groups o=5hG9dj
D Determining productionbonuses to be paid tg%<@U`7=
The correct answer is B.By analysing costs and revenues through the use ofmarginal costing or related techniques,the marketing department will know theextent to which discounts will erode profit margin or contribution. +N~{6*@uz,
Analysis of costs and revenues cannot help the marketing department todifferentiate the technical features of products from those of competitors,asthe accounting information provided does not identify such information eitherfor competitors or the company itself.Likewise,analysis of costs and revenuesserves little purpose in relation to targeting socio-economic groups,as thisrequires qualitative assessment of customer needs and buyer motivation. }]=A:*jD
Production bonuses are not ordinarily decided by the marketingdepartment.Only 36% of candidates answered this question correctly. \8{Tj54NA
Question 24 related to data protection. TFbF^Kd#:d
Which of the followingprinciples is usually recommended for inclusion in legislation on dataprotection? (7~vOWs:[
A The data user should provide thedata subject with regular and detailed information on the dataheld /f.
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B All personal data held by data users should beupdated by checking this data with the subject atregular w3fD6$
intervals (/>
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C All personal data held by datausers should be adequate for the purposes of the data user but notexcessive BlqfST#6
D All personal data held by data users should bereviewed regularly and automatically deleted after a specified period oftime L^s?EqLXS
The correct answer is C.It is a generally accepted principle thatorganisations should hold only data that is necessary for operationalpurposes,and should not store data that goes beyond such purposes. g*9&3ov
It isimpractical for most organisations to provide regular detail updates on personaldata held,and arguably of little importance to most data subjects,who in manyjurisdictions have a statutory right of access if they wish to obtain suchinformation from a data user.It is also impractical for data users to enter intoregular dialogue with data subjects in order to check and update the data,thoughmany organisations do so for the purpose of marketing.It is undesirable fororganisations to automatically delete all data after a specified period oftime,as it is usually appropriate that some data is held for long periods whileother many be retained for just a single transaction.36% of candidates answeredthis question correctly. E[CvxVCx
Question 45 related to different types of control in relation to managementof accounting information. |~Awm"
DEF Co has decided to include in each customer’saccount number a check digit which will have an arithmetical relationship toother digits in the account number. &