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:2?g_ Exam format
*/;7Uv7 the exam will be have 50 questions which make up 90 marks – the pass mark is 50%. There are 40 multiple choic questions, each question will be on 1 syllabus area and will require selection of the correct answer out of 4; 10 Short questions: where the candidate has to read some information and choose TRUE or False. The CBE exam may make use of other question formats
o8g7wM]M This paper is broad but not deep, questions are about knowledge and understanding across a very wide range of general business issue that will provide a foundation for later studies
>&PM'k Syllabus areas
2LtDS?)@ There are 6 key syllabus areas, and with an exam of this nature, none can be deemed less important, as all can be tested and exams will aim to be representative across the syllabus.
c4tw)O-X Q@W/~~N Context tested in the pilot paper
ojd0um6I{ Chapter 1: Span of control; function of marketing; advantage of decentralisation; shamrock organisation; 4P in marketing
Z2g'&,uc# Chapter 2: transaction processing system;
M =^d Chapter 3: Handy’s cultural type; internal stakeholder; Mendelow’s analysis of group of stakeholders;
e(0OZ_ w Chapter 4: no single question appear on the pilot paper
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